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Persona management


You can create as many personas as you want.



Customize the persona template


Our customizable persona editor is live. Read more on how to work with it here



Duplicate a persona


Perhaps you have to create a multiple personas and you’d like them to all cover the same aspects. 


To duplicate / copy a persona:

  1. open the persona 
  2. click on the cog wheel in the upper right corner of the screen
  3. click "Duplicate persona"


The new persona will have the term "COPY" in the title. You can change this title by opening the new persona and simply changing the name.




Export a persona


You can export your personas as a PDF file or PowerPoint presentation and then print the document, send it to your team or present it in a meeting. You find the export manager in the upper right corner of the screen.


To export a persona:

  1. open the persona 
  2. click on "Export" in the upper right corner
  3. the Exports Manager opens
  4. choose your way of exporting and click on the blue button "Export as ..."






Delete a persona


To delete a persona:

  1. open the persona 
  2. click on the cog wheel in the upper right corner of the screen 
  3. click "Delete persona"

If the persona has still be assigned to journey maps, the persona will be unassigned. The journey map will remain but no persona will be assigned to the journey.


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