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Personas on journey maps


Each journey map can have one or multiple personas. You can add as many personas as you want and change them whenever needed without losing data.




Edit a persona in journey map

You can to quickly change the name, icon or color of the persona within the journey map.

  1. Go to journey map outline and click on the persona avatar you want to change
  2. Select "Edit persona"
  3. Make your changes
  4. Update your changes


Change the persona in the journey

You can change the persona in your journey directly in your journey map. This is especially useful if you want to create different versions of the journey maps focusing on different personas. 

After you've created your first map, duplicate the map, change the persona, and then just change the data in the map that should change for that personas' journey. 


Unassign the persona from the journey map

If you'd like to create a journey map without a specific persona connected to it, you can unassign the persona from the journey by clicking on the persona on the journey map outline and then on "unassign persona".




Multiple personas on a journey map

→ learn more here: multiple personas on journey maps

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