Here come some resources for you to help you dive into the methods of journey mapping.
All these are extracted from the Smaply blog, our main source for content on the methods of experience innovation. There you find introductions for newbies, deep-dives for advanced journey mappers, case studies, webinars, and many other resources and insights.
Customer journey maps
Read more about customer journey maps on the Smaply blog, for example about
- The basics of customer and user journey maps
- The what and why of journey map repositories
- Tips on how to create a customer journey map that provides real insights
- How to use journey maps as a management tool
Read more about personas on the Smaply blog, for example about
Read more about stakeholder maps on the Smaply blog, for example about