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Example journey maps


We’ve created some journey maps to show how journey maps can illustrate experiences of different use cases and related to different industries.




Journey maps can vary widely in looks – depending on the objective of the map, the persona as well as the industry that it is created for. Each of the following example maps has its own characteristics because it always depends on the case, what kind of data/lanes is helpful to include. 
Always remember: there is no right or wrong.


Check out our example journey maps for different industries




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