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Demo project

The demo project shows you how to illustrate the essential parts of a journey map: personas, emotional lane, dramatic arc, backstage processes - just to name a few.

a journey map created with smaply

How to access the project

The project will be visible on your account dashboard a couple of minutes after you’ve signed up for and confirmed your account (the software needs some time to load the information into the newly created account).

It’s named “Example Project: Buying a Cup of Coffee”. 


If you want to access the journey map but your account has already been created before January 27, you can also use the read-only version of the journey map to check it out.

What to do with the project

You can see how the persona templates can be used, how stakeholder maps could look like, and what the different parts of the journey maps are here for.

You can do with it whatever you want - just read it, change it, duplicate maps, export and share your changes. 

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