How can we help you today?

Journey map cheat sheet

This cheat sheet summarizes the most important details of a journey map. Use it as an introduction to the topic, or as a reminder to put on your desk.

Journey maps visualize the experience a user or customer has over time. Like a movie tells a story of an actor as a sequence of scenes, a journey map illustrates customer experiences as a sequence of steps.

As posted in the illustration, the basic structure could be as the following:

  • stages
  • steps and titles
  • storyboard
  • texts
  • channels
  • emotional values
  • dramatic arc

There are many more details you can add to a journey map, always keep your individual case in mind.

Katharina is the author of this solution article.

Did you find it helpful? Yes No

Send feedback
Sorry we couldn't be helpful. Help us improve this article with your feedback.