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Templates and examples


Journey map templates and examples help you to quickly visualize CX using an existing structure. 





Empty journey map templates

You can choose between a blank journey map, importing from Miro, Excel, Photo, Mural, or Lucidspark or start with a journey map template by selecting the template of your choice within your journey map dashboard. 



You can choose between four types of templates depending on your focus:


Service blueprint

Connect customer interactions with backstage processes in a classic format. With this template, you can illustrate physical evidence, customer actions, frontstage and backstage actions, and support processes.


Communication journey map

A simple and straightforward template to communicate a visually appealing customer journey. It contains a text lane for describing your customer steps, a storyboard lane to visually illustrate their experiences, an emotional swimlane to illustrate your customer's satisfaction level at each step, and a channel lane to point out the different touchpoints and understand cross-channel experiences.


Empathy journey map

Visualize what customers think, say, do, and feel, as well as their pains and gains throughout their journey. It contains text lanes with the trigger questions of what they do, see, say, hear, think and feel.


Comparison journey map

Compare the journeys of different personas on one map (customer segments, customers and employees, etc.). It contains two personas, each of the personas has its own dedicated lanes (text lane for steps, storyboards, emotional swimlanes, channel lanes), in this way you can examine your personas' similarities and differences within one journey map.



Pre-filled templates: Example maps

You can also start out with pre-filled example journey maps. There are many different industries available, from SaaS, banking, HR, travel, and many more. 

Choose the one that fits your industry best and tailor the content to your needs. 





Build your own template

To create your own template, just create a journey map according to your wishes. Afterward, you can duplicate it and re-use it as a template as often as you like.



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