Create a high-level journey map and zoom into single steps to illustrate a specific experience in more detail.
Why to visualize different zoom levels
You add the levels by linking the journey maps together. E.g., you have a high-level journey maps and you'd like to visualize the details of one specific step. So you create a second journey map where you illustrate the details.
- Steps of the high level journey map could be: get to store - choose product - pay - leave
- Steps of a detailed journey map for the step "get to store" could be: leave the office - go to bus station - get on bus - drive - get off bus - walk to store - step in door
In this case you would create a link for the detailed journey map and include it into the high-level journey map. This way you can zoom from the high-level journey map into the detailed journey map.
How to create zoom maps
There are two solutions for this:
Journey map link lane
First and straight: use the journey map link lane – the feature has been built just for this use case.
The sharing manager helps you to link different journey maps and by doing so zoom in and out of single steps and journey maps.
This is how it works:
1. Use the sharing manager to generate a URL that leads to detailed journey map (zoom-in journey map)
2. Go to the high-level journey map (zoom-out journey map) and to the step that should lead to the detailed journey map
3. Use the text lane and its text editor to place the link of the detailed journey map there
The other way round, you can also place links to zoom out of the journey map again.
Example zoom map
Here is an example for a zoom-map. The zoom-fields are highlighted in yellow.