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Paper templates


Pen and paper journey maps and digital journey maps are no either-or decision, rather they are useful for different purposes or at different moments of the process. Use our paper templates for journey maps, personas and stakeholder maps in addition to Smaply, or as a first step towards a digital journey mapping tool. 




For the quick readers: Download the templates

If you want to dive straight in, here you go:


Download the paper templates





What the paper template toolkit includes


Our template collection includes templates for

  • journey maps
  • personas
  • stakeholder maps
  • swimlane maps

to be used on

  • your workshop walls
  • your desk 


The templates come in different sizes – some of them can be printed using a standard home printer, some require a plotter.


Download the paper templates




When to do journey mapping with pen and paper, when on Smaply? 


Pen and paper journey maps and digital journey maps are no either-or decision, rather they are useful for different purposes or at different moments of the process.


Pen and paper work can be great for specific purposes:

  • Conducting workshops with your team or client
  • Learning journey mapping and focusing on the content, not on the tool
  • Create quick drafts, quickly iterate on your results 


However, pen and paper journey maps should be transferred to Smaply when:

  • you want to make sure your findings are not lost (we all know those sticky notes that are floating around the office)
  • you want geographically distributed teams to contribute or give feedback
  • you want to have a professional visualization that you can present to your client, boss or team 
  • you want to create a real hub for your journey mapping work


Make a clear decision about when it is better to use a pen and paper journey map and also note the moment when it's time to switch!




How to create a journey map with pen and paper

Especially for beginners, creating their first journey map can be challenging. On our blog you find an article on how to create journey maps that provide real insights.






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