Storyboards visually represent the sequence of steps through icons, photos of real-life situations or enacted situations, screenshots of interfaces, or just quick scribbles visualizing specific situations. Visuals for each step help not only to understand the context of each situation, but also allows a comprehensive overview of the whole journey and quicker navigation. Often, step titles and a quick storyboard is all you need to create a journey map that is comprehensive and engaging.

How to add images


Upload your own images

You can always upload your own images – photos, sketches, screenshots, anything that helps you to illustrate a specific moment. Simply drag and drop the images into the image gallery. Supported file types: .jpg, .png, .svg. The size limit is maximum 20 MB. Recommended dimensions: 1600x1600 (or larger).


Using Smaply's storyboard images (Black/White and Color)

These images help you illustrate the steps of the customer journey. They come from the labs of our skilled design-team and are available in black & white and in color.

Do you miss any specific image on the image gallery? Drop us a line, we're constantly adding new images and we're happy to consider your suggestion.


The Noun Project – Icons & Pictograms

In the image gallery you find another menu point – Icons & Pictograms. There you can simply start your search by typing what image you’d like to search for, e.g. “customer”. Then just pick the symbol you like most and choose an icon and background color. These images come from "The Noun Project", which is a curated collection of symbols. 

The image gallery is available for Business and Enterprise plans, as well as in the trial.


Images in current projects and other projects

Here you can see the images used in the project.


In the section "Other projects", the images that were used in different projects are available.


Search and sort in image gallery

You can search images, illustrations and pictograms by name in all tabs of the image gallery. Also you can sort them by date or alphabetically.


Visualize cycles

You can also use the storyboard to visualize cycles and recurring steps and phases of the customer journey.

Either upload your own images, or make use of the Noun Project integration to add symbols.



Show original image vs. cropped images

You can either show original or cropped images on your storyboard. 

  1. click on the cogwheel in upper left corner of the storyboard header
  2. select "show original image"

If you toggle this option you are able to display images as they where uploaded and do not need to use the cropped version.


Enterprise images

Customers on a Whitelabel plan can now upload Images that are then available to use in every project for this organization. 

The max. file size is 20 MB, besides that there is no restriction on the upload size.

Supported file types are .jpg and .png.